Lane & Ledger Free Gap Report

For UK and EU home & outdoor brands on Shopify or WooCommerce

Three new sales channels. Live in 60 days.

We take your brand onto affiliate networks, comparison sites and marketplaces, prepare the product data each one asks for, and then run them for you.

Get a free Gap Report See how it works

Free. Built from public information. In your inbox within a week.

  • Affiliate networks Awin, CJ, Rakuten, Partnerize and more
  • Comparison sites idealo, PriceRunner, PriceSpy and more
  • Marketplaces Amazon, bol, Kaufland, Allegro
Your store Shopify or WooCommerce

See what you're missing before you spend a penny.

The free Channel Gap Report shows, channel by channel, where your brand stands today and what it would take to launch.

  • Which channels you're on, and which you're missing
  • Who already sells your products there
  • What in your product data would block a listing
  • What each channel would cost against your margins
Get a free Gap Report

Channel Gap Report

Fernhill & Co

Sample

Products ready to list, by channel

  • Affiliate feeds8 of 11
  • Comparison sites8 of 11
  • Google Shopping5 of 11
  • Amazon and EU marketplaces2 of 11

Top blockers

  • 6 products missing EU safety (GPSR) detailsBlocks Amazon EU
  • 2 invalid barcodesBlocks Google
  • 1 product with no imagesBlocks every channel
Sample report for a fictional brand. The figures come from our catalogue audit run on a sample store.

Three kinds of channel. Each one pays differently.

We pick the three that suit your products and margins, and show you the fees before anything goes live.

Affiliate networks

Creators, review sites, and deal and cashback sites promote your products to their readers.

Awin, CJ, Rakuten Advertising, impact.com, Partnerize, Tradedoubler, Webgains, Adtraction, TradeTracker, Daisycon

You pay
Commission on each sale, plus a network fee.
Works best for
Brands with good margins and products people like to recommend.

Comparison sites

Shoppers compare products and prices, then click through to your store.

idealo, PriceRunner, PriceSpy, Kelkoo, beslist.nl, Prisjakt

You pay
Per click, within a budget you set.
Works best for
Products people research before they buy, like mattresses, tents and cookware.

Marketplaces

Sell where shoppers already search, in the UK and across the EU.

Amazon UK, Amazon DE, bol, Kaufland, Allegro

You pay
Commission on each sale, plus monthly and fulfilment fees.
Works best for
Products that ship easily and that people search for by name or type.

AI shopping, included in every launch

Shoppers now ask ChatGPT and Gemini what to buy. We make your product data complete and consistent, so AI shopping tools can find your products, understand them and link to your store.

Start with a free report. Decide after.

You only pay once you've seen the numbers and picked your channels.

  1. Step 1

    Channel Gap Report

    Free

    About a week

    • Where you're listed today
    • Who sells your products on each channel
    • Product data blockers per channel
    • Fee estimates against your margins
    Get a free Gap Report
  2. Step 2

    Launch Sprint

    From €4,500

    60 days

    • Three channels chosen with you
    • Product data fixed, every change approved by you
    • Accounts set up in your name
    • All three channels live within 60 days

    Starts after your Gap Report, if the numbers work.

  3. Step 3

    Channel Ops

    From €1,500 / month

    Monthly

    • Feeds and listings kept healthy
    • New affiliate partners recruited
    • A monthly report per channel: sales and costs
    • Channels that don't pay switched off

What you can hold us to.

Everything stays in your name.

Channel accounts, feeds and affiliate programmes are set up under your business. If you stop working with us, you keep all of it.

You see the fees before you launch.

For each channel we set commission, cost per click and monthly fees against your margins, so you only launch where the numbers can work.

We don't guess your product data.

If we don't know a barcode, a material or a safety detail, we ask you. Every change is shown to you first and can be undone.

We switch off what doesn't pay.

If a channel isn't paying its way after three months, we tell you and recommend turning it off.

Questions brands ask

Something else? Ask it in the form and we'll answer in your report.

Do you guarantee sales?

No, and be wary of anyone who does. We commit to the work: three channels live within 60 days. The Gap Report shows what each channel is likely to cost before you spend anything, so you can judge the numbers yourself.

Which affiliate networks do you work with?

Awin, CJ, Rakuten Advertising, impact.com, Partnerize, Tradedoubler, Webgains, Adtraction, TradeTracker and Daisycon. We pick the one or two that fit your markets and category; most brands don't need more.

Which stores do you work with?

Shopify stores, and WooCommerce stores for outdoor and sport brands. We focus on home & living and outdoor & sport brands selling in the UK and the EU.

Do you need access to my store for the Gap Report?

No. The Gap Report uses public information only. For a Launch Sprint we start with read-only access, and ask for more only once you've approved the changes.

Do I need to register for VAT in the EU?

It depends on the channel. Affiliate networks and comparison sites usually need nothing extra. Selling on EU marketplaces can mean VAT registration and an EU-based responsible person for product safety (GPSR). Your Gap Report lists what each channel needs.

What happens after I ask for a Gap Report?

We review your store and how your products show up on each channel, then email you the report within a week. If it's useful, we can walk you through it on a short call. If not, the report is yours to keep.

Find out where your products could be selling.

Tell us where your store is. We'll send you the channels you're missing, who sells your products there today, what would block your listings, and what each channel would cost.

  • Free
  • Public information only
  • In your inbox within a week

We use your details only to send the report and follow up once. Privacy policy